Mefuta ea likoloi e ratoang ke Hispanics ea US

Ho ea ka Latino Leaders Magazine, tse ling tsa likoloi tse sebelisoang haholo ke Hispanics ho la US li entsoe ke lihlahisoa tsa Majapane tse kang Toyota le Honda, 'me sena se ka' na sa bakoa ke boleng bo phahameng ba likoloi tsa bona le litheko tse theko e tlaase.

, ho na le mekhoa e meng ea ho reka ea bareki e ntseng e ka bonoa, 'me shopper ea US Hispanic ha ho joalo. Ho latela Baetapele ba Latino, sechaba sa Maspanishe se khetha mefuta ea Majapane (haholo-holo Toyota le Honda) e phahameng ho feta tse ling, 'me data ea True Car e tiisa hore mokhoa ona o tsoetse pele lilemong tse 10 tse fetileng. Ka mor'a moo, re tla bua haholoanyane ka likoloi tse ratoang ke sechaba sa Maspanishe naheng ena:

Ke mefuta efe e sebelisoang haholo ke bareki ba Maspanishe?

Ho phaella ho likoloi tsa Majapane tse boletsoeng ka holimo (e fumane khau ea Diversity Volume ho National Society of Minority Automotive Industry Leadership category), e 'ngoe ea likoloi tse rekisoang ka ho fetisisa tsa Maspanishe ka sehlopha sa mabothobotho - mohlala oa Lexus IS, Ela hloko, Honda Accord ke eona e batloang ka ho fetisisa har'a Hispanics Millennials. Ho latela lintlha tse tsoang ho.

Ka lehlakoreng le leng, ho latela mokhoa oa naha, har'a khetho ea bamameli ba studio e fuoa teraka ea ho nka.

lipalo-palo tse fetileng

Phuputso ea 2010 e entsoeng ke websaeteng ea True Cars e fumane hore tse ling tsa boholo ba likoloi tse sebelisoang ke Hispanics ka US ke Toyota (19.5%), Honda (13.7%) le Nissan (11.9%).; ha lihlahisoa tsa naha tse kang Chevrolet li fumane feela 9.4% le Ford 9.3% ea theko ea bamameli eo re ithutileng eona.

hape Mefuta e 10 e holimo e entsoeng ke Majapane e rekiloeng ke Hispanics: Toyota Corolla, Honda Civic, Honda Accord, Toyota Camry le Ford F Series.. Ho phaella ho sena, lihlahisoa tse nang le khōlo e phahameng ka ho fetisisa har'a Hispanics ka 2009 le 2010 e ne e le Buick, Hyundai, Cadillac, Kia le GMC.

Ho phaella moo, ka 2010, Hispanics ea lilemo li 18 ho 34 (ha ho bapisoa le bamameli ba bang) o ne a khetha likoloi tsa Mitsubishi ho feta Nissan, Toyota, Suzuki le Honda.. Qetellong, koloi e ratoang ka ho fetisisa har'a bamameli ba tšoanang e ile ea ithuta, empa ha e bapisoa le lihlopha tse ling tsa lilemo, e ne e le Nissan Sentra, eseng Toyota Yaris, Nissan Versa, Scion tC, le Toyota Corolla.

Ke habohlokoa haholo hore re hatise hore moreki e mong le e mong o na le mabaka a fapaneng a ho khetha koloi le hore lintlha tse ka holimo li bontša karolo e nyenyane feela ea baahi ba ithutoang, e leng mefuta e fapaneng haholo ka kutloisiso e 'ngoe le e' ngoe ea lentsoe, kahoo temana ena ha ea lokela ho ba teng. nkoa e le kakaretso, empa e le sesupo sa ho reka dipaterone ho bamameli ba moqotetsane nakong e fetileng.

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