Datsun e ke ke ea khutlela Australia
Nissan esale e ntse e lokisa mofuta oa Datsun ka lilemo mme e se e ntlafalitse mehlala…
CEO Carlos Ghosn o thehile leano la ho shebisa lebitso le ntlafalitsoeng linaheng tse tsoelang pele, moo ho lebelletsoeng kholo e kholo ea thekiso ea likoloi tse theko e tlase.
Linyehelo li tla hlophisoa ho ea ka 'maraka o mong le o mong, ho kenyeletsoa theko le boholo ba enjene,' me li shebane le 'maraka o ntseng o hōla oa bareki ba bacha ba likoloi linaheng tse kang India, Indonesia le Russia, moo Datsun e tla hlahisoa ho tloha ka 2014, o boletse joalo.
Baokameli ba fane ka lintlha tse 'maloa, ho kenyelletsa le likarolo tsa mehlala ea Datsun eo ba neng ba e-na le eona ntlafatsong. Motlatsi oa Mopresidente oa Khamphani Vincent Kobey o itse Datsun e ncha e tla ba likoloi tsa boemo ba ho kena naheng e 'ngoe le e' ngoe, tse reretsoeng ho "tla-ho-tla" batho ba atlehileng "ba nang le tšepo ka bokamoso."
O itse mefuta e 'meli e tla rekisoa nakong ea selemo sa pele linaheng tse tharo,' me lenane le atolositsoeng la mehlala le tla fanoa nakong ea lilemo tse tharo.
Nissan Motor Co e tobane le tlholisano e matla ho tsoa ho bahlolisani, ho kenyeletsoa libapali tse ling tsa Majapane tse kang Toyota Motor Corp le Honda Motor Co, tse shebileng ka mahlo limmaraka tse ntseng li tsoela pele ho kenyelletsa China, Mexico le Brazil. Lilemong tsa morao tjena, khōlo e emisitse limmarakeng tse seng li ntse li le teng tse kang Japane, US le Europe.
Ghosn o phatlalalitse Labobeli Indonesia hore Datsun e tla khutla, lilemo tse mashome a mararo ka mor'a hore letšoao le thusitseng ho hlalosa Nissan feela, empa indasteri ea likoloi tsa Majapane United States hammoho le Japane, e lebetsoe. Ho ea ka Nissan, lebitso lena le tšoana le likoloi tse nyenyane tse theko e tlaase le tse ka tšeptjoang.
Datsun e ile ea qalisoa Japane ka 1932 'me ea hlaha libakeng tsa lipapali tsa Amerika lilemong tse fetang 50 tse fetileng. E ile ea emisoa lefats'eng ka bophara ho qala ka 1981 ho kopanya lethathamo la mofuta oa Nissan. Nissan e boetse e hlahisa mefuta e metle ea Infiniti.
Tsuyoshi Mochimaru, mohlahlobi oa likoloi oa Mitsubishi UFJ Morgan Stanley Securities, o re lebitso la Datsun le thusa ho khetholla mefuta e theko e tlaase, e ntseng e tsoela pele e lebisitsoeng 'marakeng ho tsoa ho mefuta e meng ea Nissan.
"Limmaraka tse ntseng li tsoela pele ke moo ho nang le kholo, empa likoloi tse theko e tlaase li tla rekisoa moo menyetla ea phaello e tla fokotseha," o boletse joalo. "Ka ho arola letšoao, ha u senye boleng ba mofuta oa Nissan."
Ho ea ka Nissan, letšoao le lecha la Datsun le leputsoa le susumelitsoe ke la khale. Ghosn o itse Nissan e se e qetile lilemo e ntse e lokisa lebitso la Datsun mme e se e ntse e etsa mehlala. O ne a kholisehile hore Nissan ha e saletse morao tlhōlisanong.
"Datsun ke karolo ea lefa la k'hamphani," ho boletse Ghosn. "Datsun ke lebitso le letle."
